What should one do to prepare to create a list of potential funders?

Your non-profit should not only assess things about a potential funder, but should also consider your own organization’s mission, goals, purpose and, especially, needs in order to make a match. You must have a complete understanding of what those needs are and how you can demonstrate that the support you are asking for is both crucial and central to your continued success. And, if you can project what accomplishing your goals will look like in demonstrable terms (i.e., numbers) the more solid your proposal will look like from a funder’s perspective. Successful fundraising depends upon making the right match between your organization and appropriate funders. Determine where your interests converge!